Tag Archives: marketing

Episode 65 – Get Your Marketing Right with David “Rev” Ciancio



Welcome to another exciting episode of The Restaurant Coach Podcast. It is the cure for the common restaurant.

School is never out for the true professional.
If you are not learning, growing, and developing yourself as a leader then you are basically standing still.
That’s settling for less than a life you are capable of living!
You were not born to be average.
You were not designed to not live up to potential.
You have more inside you than you realize.
Getting a coach is the fast track to 10X your potential.
You can take the first step by joining my #1 group coaching program called The Restaurant Coach University.
Check it out and see if it’s a good fit for you…head over to:
www.restaurantcoachuniversity.com

Marketing is always a hot topic and with the changes happening around the world you might be curious as to what works. What if I told you that email marketing is still a great way to stay connected to your guests. In fact it solid gold according to my guest on this episode, David Rev Ciancio. I Think of Rev as the maestro of marketing and for one reason. He’s damn good at it. So when Rev talks I like to take notes. Let’s jump in today’s episode with my conversation with the one and only Rev Ciancio.


Episode 60 – How to Convert Guests Into Raving Fans with Rev Ciancio



Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. Is it just me or are you seeing the restaurant world changing right before your eyes? It’s crazy out there right now. So what can you do to help stabilize some of the insanity going on around you? It’s hard to control sales, but one thing you can control is your profitability! Since COVID hit, I have had all of my private coaching clients and members of my mastermind group shift their focus on increasing profits. How do you ask? It’s not as hard as you think. I actually outline the steps you need to take in an eBook called: 9 Ways to Make More Money in 90-Days! It’s a bold statement that I have proven works in any size restaurant. In fact, I beta tested this system out with over 100 independent restaurants in 7 different countries and everyone who followed the system saw an increase in their profits. Head over to www.restaurantKPimastery.com to grab the eBook and get started.

Turning one time guests into repeat guests is always the goal for any restaurant. The real secret is to make that returning guest a raving fan. When you have raving fans, they don’t just come down when you have a coupon or discount. They drive past all the others to visit you. Loyal guests are your salvation when times get tight. People still eat out even when times are tough like they are now. It might be dine in, takeout, or delivery. When someone spends money with them you must be capturing their data so you can start a relationship with them. That is the first step to creating raving fans.

My guest today is a master at helping restaurants convert regular guest into raving fans. Rev Cancio is a real ordained minister that found his true calling helping restaurants. Let’s jump into the interview…


Episode 59 – The Future of Restaurants with Kyle Inserra



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. If you have listen to this show before you know I have a list of the seven deadly sins that you want to avoid.  The number one sin in any restaurant is mediocrity. The second sin is not knowing your numbers. I can give you the other five as well.

When it comes to helping you with sin number two: not knowing your numbers, I have a solution. Check out my new program called Restaurant KPI Mastery. I partnered up with the number one KPI and efficiency consultant in the world, Darren Manzari to create a new program that has been beta tested with 100 independent restaurants in 7 countries has shown an average increase of 8-12% for clients. One client actually has been consistently hit 18% for the last three months and this is with COVID happening! Head over to www.RestaurantKPIMastery.com to get a demo and see if it can help you and your restaurant.

Today on the show I am joined by restaurateur and real estate expert Kyle Inserra. Kyle is my go to person when I have clients that need guidance on how to create a partnership with their landlord. Now it the perfect time to either renegotiate with your current landlord or maybe even find a better location for your restaurant. Before we jump into the interview, A quick shout out to our sponsors for this show. If you are looking for a badass POS System to compliment your badass restaurant, then go and check out Upserve at www.upserve.com. Okay, let’s get to it…

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

 


Episode 57 – Stand Out with Your Marketing with Matt Plapp



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Are you creating opportunity with your marketing? Are you using third party delivery as a way to extend your brand? Are you standing out or just making noise on social media.

My guest today started in the radio sales business and now has one of the leading restaurant marketing agencies in the world. Let’s jump into my conversation with author and marketer, Matt Plapp.

Show Links: www.mattplapp.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750


Episode 51 – A Post Coronavirus Marketing Plan with Bruce Irving



Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. On this episode we have a conversation with the one and only Bruce Irving from Smart Pizza Marketing as we dig down into creating your post COVID marketing plan.

But before we get to the interview, let’s about your numbers. Allow me to be honest with you. COVID -19 isn’t your fault, but how you ran your restaurant before COVID-19 is. Tracking and managing certain Key Performance Indicators or KPIs has never been so important. In fact, I would bet that you could be leaving 5-15% on the table by not monitoring your KPIs. I partnered up with the leading KPI expert in the world, Darren Manzari and we created a system that will not only allow you to track and manage your KPIs, we’re going to coach you on how to improve them so you can put more money in the bank. You can start by taking the Restaurant KPI Mastery Challenge to see how effective you are right now at running your restaurant. It just takes a few minutes and I am sure the results will shock you. Head over to www.restaurantKPImastery.com  to take the challenge. Okay enough of the sales pitch, let’s jump into the episode with Bruce Irving.