Tag Archives: Donald Burns

Episode 94 – How To Catch Food Cost Thieves



Welcome to The Restaurant Coach Podcast it is the cure for the common restaurant. Inflation is a bitch and it’s going to get worse. In today’s episode, I am going to take you inside my elite conference that I hold every year in Scottsdale, Arizona. It’s called The Restaurant Success Summit and it is a three day mega marathon of workshops from myself and other leading industry experts all curated to get you tools that you can use immediately inside your restaurant to get results! I have restaurant owners from over 12 countries attend this annual event. The next one will be October 24th to 26th and this year I am looking at being in experts to talk about Bitcoin, NFT’s, ghost kitchens, new labor models, delivery, social media, and how to stop surviving and start thriving. Keep an eye out for the your opportunity to grab one of the 60 seats available in the next month! This episode is from The Restaurant Success Summit 2021 and the thing is these workshop is really relevant to what the economy is experiencing right now step inside and have a seat as I talk to my group on How to Catch Food Cost Thieves.

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Episode 93 – The 11 Traits of Outstanding Restaurants



Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. These are rough times for restaurants and those that are going to thrive and just survive will need to change things. One thing is we need to rethink about how we treat our team and our who we allow to be on that team! I have coaching clients right now that have learned the hard lesson of what happens when you allow toxic people to poison your culture.

Think of a toxic person like cancer. What is the mission of cancer? To infect health cells and eventually kill the host. That’s the same purpose of toxic people inside your restaurant. They want to destroy you culture from the inside. They will infect the positive team members with drama, gossip, and start rumors to undermine your mission, core values, and vision. They only care about themselves. If you found out you had cancer, what would you do to treat it? You would attack it aggressively and without mercy. You’d even cut it out of needed. That’s the same thing you must do toxic people in your restaurant. You must remove them before they cause damage. I had a client that allowed a negative energy vampire to stay way to long. By the time they took action to remove the person from the team the toxic person had already infected other (once positive) people on their team and when they let him go…they lost half of their team in one day. Don’t wait to remove toxic people. There is no upside to having them infect the good people on your team.

On today’s podcast I wanted to invite you to a session I did this year at the largest conference in Europe for HORECA which stands for Hotel, Restaurant, and Cafes. Hospitality Innovation Planet (known as HIP) is held each year in Madrid, Spain and I have be honored to have spoken there 6 times now. In this session I was asked to talk about the 11 traits that the most successful restaurants in the US share..so without further a due have a seat in the audience at Expo HIP…

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Episode 92 – Embracing Culture and Diversity with Chef Omar Anani



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. Are you feeling the pressure to find and keep staff? You’re not alone. 80% of restaurants struggle with staffing. So, what do the other 20% do? They create a culture that amplifies the team experience over the guest experience. Now, before you say that is crazy talk…hear me out. Right now in your market there are other restaurants in operation. You all buy from the same vendors or suppliers. You all hire from the same labor pool. So why do 20% thrive and the other 80% struggle? It comes down to culture. I believe in culture SO much that my third book (Your Restaurant Culture Sucks) is focused on the exact steps you must take to create a culture that will allow you to fix the staffing issue so it doesn’t become an issue for you again. Okay, so since we’re talking about culture and change my guest today is the perfect example of both. Omar Anani is a James Beard Finalist for Best Chef in The Great Lakes 2022. He is also a member of my elite private coaching program called The Restaurant Accelerator. Yes, even celebrity chefs need a coach. I just got back from a 4 day site visit where I go to work side-by-side with him and his team at his restaurant called Saffron De Twah in Detroit. We sat down early in the morning to talk about where restaurants are now and some real great ideas to change your culture. Let’s jump into the conversation…

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Episode 91 – Restaurant Disruption with Jen Kern



Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. Seriously, who wants to be common? Common is average and being average…well, it sucks. I don’t know about you, but doesn’t it seem like this year is already a roller coaster of crazy? Supply chain shortages. Inflation creeping up. Gas prices skyrocketing. It’s enough to make a grown person cry or start day drinking…which you really need to stop because that is just a whole other level of issue that requires some therapy! I feel that the word for this year is disruption. Everything we know is going to get shaken up throughout this year and you’ll need to get your adaptive superpowers ready to take advantage of opportunities when they pop up. My guest today is very familiar with the digital disruption going on in the restaurant industry! Jen Kern is a digital strategist for Qu which helps large restaurant group streamline their digital tools to be more effective. She’s also a high-energy powerhouse that loves restaurants and seriously wants you to get to the next level in your business. Let’s jump into the conversation…

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Episode 90 – Digital Restaurant Strategies with Carl Orsbourn & Meredith Sandland



Welcome to The Restaurant Coach Podcast it is the cure for the common restaurant. The digital frontier is here my friends and if your restaurant is not actively looking on creating a strategy that incorporates digital delivery into you revenue steams you are going to be in big trouble this year. Digital isn’t just about making it easier for your guests to buy, it’s about making it customizable and flexible to work with their lifestyle and their schedules. The pandemic took traditional dining and shook the shit out of it like a giant snow globe. And if you think things are going to go back to normal or like they were before 2020 you are fooling yourself. The law of the universe is that you must adapt or you become extinct! My guests today have a book out that I am recommending every restaurant owner and operator read because the information inside might just allow you to stay ahead of where the market is going. Carl Orsbourn and Meredith Sandland are the authors of Delivering The Digital Restaurant: Your Roadmap to The Future of Food. It’s also available on Audible for those that prefer to listen to books. Let’s jump into the interview and get ready to get your digital dining on….

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Episode 89 – Marketing Predictions for 2022 with Bruce Irving



Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. This year is already starting off with a wave of new challenges…new COVID variants, increase supply chain shortages, and the struggle to attract talent. Now along with challenges also comes opportunities if you are bold enough to take advantage of them. On this episode I talk to Bruce Irving from Smart Pizza Marketing. Bruce is a genius when it comes to marketing local business and he especially thrives at helping pizzerias dominate their market with a solid marketing plan. In this interview, Bruce shares his outline for starting a restaurant marketing plan from scratch. Plus, we also discuss some really hot topics right now like TikTok, NFT’s and Cryptocurrency! Let’s jump into the conversation…

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Smart Pizza Marketing

Crypto for Business Facebook Group


Episode 88 – 6 Steps to Set Your Restaurant Up For Success This Year



Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. Here we are. It’s a new Year, a new you, and this is the year you make all those changes to your restaurant that you were going to do last year. Then January 1st came around and you were excited to get it all started. You are going to finally stop playing small and conquer your market.

Yeah, I know you made those same promises at the beginning of this last year too. But this year is going to be different, right

Oh, Not so fast.

Restaurant success isn’t rocket science, it’s people science. Once you understand that (and more importantly yourself) you’ll be on your way to finally breaking free from where you are now.

Here are 6 steps you must take to set your restaurant up for massive success in any year!

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Episode 87 – Omicron Action Plan for Restaurants



And welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. I wanted to give a big thank you out there for all the listeners and subscribers around the world that have become a member of The TRC Tribe. It’s a New Year and that always brings about excitement for change and also usually a bit of challenge. Right now Omicron is dominant the news as cases rip through our communities and once again has an impact on the restaurant industry. Are you feeling a little déjà vu? Well you’re not alone. If the pandemic of 2020 showed us that we need to expect the unexpected and have a plan. This last Sunday I did a training inside my private Facebook group called The Restaurant Coach Nation where I deliver free training each week to the members. This time I shared my Omicron Action Plan that Independent restaurant need to start implementing. So let’s jump into the training session…

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Episode 86 – The Ultimate Hiring Formula



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. I have some great news today! For those that have been asking for the audio-book versions of my best selling books Your Restaurant Sucks, Your Restaurant STILL Sucks and my booklet Outstanding Mindset are finally all available on Audible and at the iTunes Store! That’s right you can listen to the audio version and start getting the restaurant you want. Today, I want to share with you a chapter from the Your Restaurant Still Sucks audio book. Now, this audio-book was a beast full of content and it came it at over 12 hours packed with tools, tip, and ways you can make more while working less In your restaurant. I was honored to get professional narrator Sean Pratt…who is my favorite audio-book speaker and has done some high profile books for big name authors! This sample today hits home with a challenge many are facing today and that is hiring. So kick back and and enjoy…

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Episode 85 – How To Brainwash Your Staff



Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. So, how’s this year been for you and your restaurant? Good? Great? Does it suck? Or is it incredible? Just know that wherever you are things will change. That’s part of life. You can’t stay the same or you won’t grow, if you don’t grow, you can evolve, and if you don’t evolve, you’re slowly dying. Look at the restaurant brands that are no longer open in your market today and you’ll see the same pattern. Restaurant opens. Restaurant gets busy because they’re new in town. They stop training and growing their people and sure enough they close. It might not be fast and that the sad part. They could just limp along for years before they life support cord is finally pulled. They could have been saved if they had asked for the right help. Instead they got input and ideas from others who were just looking out for them. Why is it that bad advice often disguises itself as good intentions? Now, if your listening to this podcast it means you don’t want that fate of slow death to happen to you. You want to break free from having your restaurant run your life and for that you need people. Not only good people, you need the right people. Once you have the right people on your team it’s time to brain wash them!

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