Monthly Archives: January 2024

Episode 131 – 4 Marketing Myths You Need To Abandon NOW!

Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant.

In our latest episode, we’re smashing some of the biggest marketing myths that have been holding back restaurants and bars. I’m Donald Burns, The Restaurant Coach, and it’s time to expose these myths for what they are – total BS.


Myth #1: Big Money Equals Effective Marketing

  • Busted: You don’t need to break the bank to make an impact. Forget generic social media posts; it’s about being creative, courageous, and a little weird. Think about it: a wing warrior challenge or a seductive wing-eating video will grab attention way more than a standard wings and beer photo.

Myth #2: Marketing Creates Your Brand

  • Busted: No amount of marketing can fix a bad brand. Your brand is your core values, your purpose, and the emotions you evoke. Marketing is just the messenger. Remember: People buy why you do it, not what you do.

Myth #3: Instant Marketing Results

  • Busted: Marketing is a marathon, not a sprint. Think of it as planting seeds for a future harvest. Post daily, engage with your audience, and give it time to mature. Expecting instant results is like expecting a tidal wave from a pebble.

Myth #4: Facebook Is All You Need

  • Busted: Relying solely on Facebook for marketing? Time to diversify. Explore Instagram, IGTV, and don’t underestimate the power of a good old email blast. And remember, video content is king.

Breaking Free from the BS

  • Becoming better at marketing means ditching outdated tactics and embracing the truth. You’ve got the myths busted now; it’s time to take action with these newfound insights.

πŸ”—Discover Warrior Restaurants

Are you ready to break free from the same old ineffective marketing strategies and start seeing real results? Join us in this episode for a no-nonsense approach to revamping your restaurant or bar’s marketing strategy.

Subscribe for more straight-shooting advice and transformative strategies.

Show Links:

Book A 1:1 Success Strategy Session to learn about TRC METHOD

Text With Me Directly & Get Tips To Make Your Restaurant Better

Join TRC Vault for FREE!

Grab the Audio Book of Your Restaurant Sucks

Episode 130 – Why Your 80 Hour Workweek is Stupid

Welcome to The Restaurant Coach Podcast, the cure for the common restaurant.

In our latest eye-opening episode, we’re tackling a taboo yet critical topic in the restaurant industry – the glorification of the 80-hour workweek. It’s time for a hard-hitting reality check: your 80-hour workweek is not just exhausting; it’s downright stupid.


Breaking Down the Myth:

The industry has long worn the 80-hour workweek as a badge of honor, a testament to dedication and hard work. But at what cost? We delve into the physical, mental, and emotional toll this unsustainable work culture takes on restaurant owners and their teams.

The Cost of Overworking:

  • Physical and Mental Health: Long hours on your feet, stress, and lack of sleep are a recipe for disaster.
  • Personal Relationships: When was the last time you had a meaningful interaction with your loved ones?
  • Business Blindness: Being overworked can lead to poor decision-making and a lack of innovation.

Smarter Not Harder:

This episode isn’t just about highlighting the problem; it’s about offering solutions. Learn how to:

  • Streamline Operations: Implement systems that work so you don’t have to overwork.
  • Delegate Effectively: Understand the art of delegation and why it’s crucial for your business and personal well-being.
  • Find Balance: Realign your priorities to find a balance between work, life, and health.

Beyond Business with Warrior Restaurants:

But success isn’t just about running a smooth operation; it’s about mastering a lifestyle that goes beyond the kitchen. That’s where Warrior Restaurants comes in. This revolutionary program is not just another coaching session; it’s a holistic approach to transforming every aspect of your life.


  • Your body as a source of energy and vitality, not just a stress container.
  • A mindset built for achieving dreams, not just daydreaming.
  • Quality time with family, free from the shackles of constant restaurant demands.
  • Building real, lasting wealth, not just making ends meet.

πŸ”— Discover Warrior Restaurants

Join the Movement:

This isn’t just a dream; it’s a reality for those brave enough to take the leap with Warrior Restaurants. In today’s episode, we’ll give you a taste of what it’s like to be on this transformative journey.

It’s time to redefine what it means to be successful, both in your restaurant and in life. Let’s dive into the call and set you on the path to success, balance, and fulfillment.

Show Links:

Book A 1:1 Success Strategy Session to learn about TRC METHOD

Text With Me Directly & Get Tips To Make Your Restaurant Better

Join TRC Vault for FREE!

Grab the Audio Book of Your Restaurant Sucks