Episode 67 – Shawn Walchef: Stop Boring People with Average Marketing

Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant.

I have a real treat for you today. What does it take to turn boring marketing into something that people like and share with others?

You need to start thinking in terms of media over just marketing and my guest today wrote the playbook on how he turned a small local bbq concept into a media powerhouse. Shawn Walchef is an expert that knows how to take average marketing and make it memorable. He also says that the key to his success long term is buried in a character trait his grandfather instilled in him and that is…curiosity. http://www.calibbq.media

School is never out for the true professional. If you are not learning, growing, and developing yourself as a leader then you are basically standing still. That’s settling for less than a life you are capable of living! You were not born to be average. You were not designed to not live up to potential. You have more inside you than you realize. Getting a coach is the fast track to 10X your potential. You can take the first step by joining my #1 group coaching program called The Restaurant Coach University. Check it out and see if it’s a good fit for you…Just head over to www.restaurantcoachuniversity.com and see for yourself what an incredible deal this is.

Now, let’s jump into the episode with Shawn Walchef of Cali BBQ Media..

Show Links:

The Power of Moments by Chip Heath

Top of Mind by John Hall