Tag Archives: Bruce Irving

Episode 94 – How To Catch Food Cost Thieves



Welcome to The Restaurant Coach Podcast it is the cure for the common restaurant. Inflation is a bitch and it’s going to get worse. In today’s episode, I am going to take you inside my elite conference that I hold every year in Scottsdale, Arizona. It’s called The Restaurant Success Summit and it is a three day mega marathon of workshops from myself and other leading industry experts all curated to get you tools that you can use immediately inside your restaurant to get results! I have restaurant owners from over 12 countries attend this annual event. The next one will be October 24th to 26th and this year I am looking at being in experts to talk about Bitcoin, NFT’s, ghost kitchens, new labor models, delivery, social media, and how to stop surviving and start thriving. Keep an eye out for the your opportunity to grab one of the 60 seats available in the next month! This episode is from The Restaurant Success Summit 2021 and the thing is these workshop is really relevant to what the economy is experiencing right now step inside and have a seat as I talk to my group on How to Catch Food Cost Thieves.

Show Links:

Book A Success Strategy Session

Take the FREE Profitability Quiz

Get Daily Text Tips To Make Your Restaurant Better

Join The Restaurant Coach Nation

Grab the Audio Books

Join Restaurant Masterminds


Episode 89 – Marketing Predictions for 2022 with Bruce Irving



Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. This year is already starting off with a wave of new challenges…new COVID variants, increase supply chain shortages, and the struggle to attract talent. Now along with challenges also comes opportunities if you are bold enough to take advantage of them. On this episode I talk to Bruce Irving from Smart Pizza Marketing. Bruce is a genius when it comes to marketing local business and he especially thrives at helping pizzerias dominate their market with a solid marketing plan. In this interview, Bruce shares his outline for starting a restaurant marketing plan from scratch. Plus, we also discuss some really hot topics right now like TikTok, NFT’s and Cryptocurrency! Let’s jump into the conversation…

Show Links:

Book A Success Strategy Session

Take the Restaurant Checkup

Restaurant Owner Bootcamp

Get Daily Text Tips To Make Your Restaurant Better

Join The Restaurant Coach Nation

Grab the Audio Books

Smart Pizza Marketing

Crypto for Business Facebook Group


Episode 54 – Badass Marketing with Bruce Irving



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Now before we jump in today’s episode allow me to go on a little rant about what is the number one thing holding you back from getting the restaurant you want. You are lying to yourself. Denial is a powerful emotional drug that tempts us to stay where we are. It comes from that place inside of all of us that doesn’t want to know the truth. It’s the byproduct of the infamous comfort zone we all have. You know that place where we retreat to escape the world and feel really comfortable.

We avoid the truth because sometimes it can be both painful and fearful, that’s a double whammy! Your options, make the changes you know deep down inside that you must or stay safe in your comfort zone. You probably know what most people choose. They justify that decision to stay in their comfort zone by using what is known as verbal softeners. These are little white lies that are designed to make you feel good for now. Maybe you’ve heard or said some of these yourself:

Things are not that bad

It could be worse

Eventually they’ll change

It’s just a rut.

I love that last one. When people tell me they’re just in a rut I reply, the only difference between a rut and a grave is the depth.

Here’s a thing, all those statements are fear dressed up as optimistic banter. You can convince yourself pretty much of anything, including how bad you’re supposedly not doing.

Here is my restaurant coach prescription: stop lying to yourself. If things are not 100% the way you want them, stop coming up with excuses and lies. You’ll never get what you want from your restaurant or from yourself for that matter, until you admit that things sometimes just suck.

If you want to stop working so hard and make more profits, then head over and check out restaurant KPI mastery. I partnered up with the number one KPI & efficiency consultant in the world, Darren Manzari to create a new program that has been beta tested with over 100 independent restaurants in seven countries. Honestly I was blown away with the results. Members of the group have been averaging an increase of 8 to 12% in their profits. One client actually has been consistently hitting 18% profit for the last three months and that is with COVID happening! Head over to www.restaurantKPImastery.com to get a demo and to see if it could help you in your restaurant.

Now let’s jump into the episode with marketing master, Bruce Irving from Smart Pizza Marketing. www.smartpizzamarketing.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750


Episode 51 – A Post Coronavirus Marketing Plan with Bruce Irving



Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. On this episode we have a conversation with the one and only Bruce Irving from Smart Pizza Marketing as we dig down into creating your post COVID marketing plan.

But before we get to the interview, let’s about your numbers. Allow me to be honest with you. COVID -19 isn’t your fault, but how you ran your restaurant before COVID-19 is. Tracking and managing certain Key Performance Indicators or KPIs has never been so important. In fact, I would bet that you could be leaving 5-15% on the table by not monitoring your KPIs. I partnered up with the leading KPI expert in the world, Darren Manzari and we created a system that will not only allow you to track and manage your KPIs, we’re going to coach you on how to improve them so you can put more money in the bank. You can start by taking the Restaurant KPI Mastery Challenge to see how effective you are right now at running your restaurant. It just takes a few minutes and I am sure the results will shock you. Head over to www.restaurantKPImastery.com  to take the challenge. Okay enough of the sales pitch, let’s jump into the episode with Bruce Irving.


Episode 35 – Badass Marketing with Bruce Irving



Welcome to The Restaurant Coach™ Podcast it is the cure for the common restaurant. My mission is simple: to give you more ways to turn your restaurant into the kick-ass establishment, you know it can be. This podcast will be a mix of expert interviews and some deep dives into topics that you requested. Remember you can always email me topics or questions at donald@therestaurantcoach.com

With that, let me introduce today’s guest:

I am honored to have back on the show Bruce Irving from Smart Pizza Marketing.

Show Links:

https://www.buzzfeednews.com/article/laurenstrapagiel/influencer-couple-cat-eli-beautiful-day-africa-trip

https://www.facebook.com/photo.php?fbid=3001027243304010&set=pcb.917936275216296&type=3&theater&ifg=1

East Village Pizza

Restaurant Masterminds (get full access to The Restaurant Success Summit)

Smart Pizza Marketing

Thanks again Bruce for taking time to be on the show. You can see Bruce live and get some time to ask his questions that pertain to your brand at The Restaurant Success Summit this November. I’ll have the links added to the post for anyone interested in checking out Bruce’s podcast or if you are a pizza restaurant that is looking for a mastermind group to join, then you want to connect with Bruce at his website (link above).

In closing…

Getting the restaurant you and the life you want is not a far-fetched dream. There is power in taking action. There is power in joining a mastermind group and networking with other high achievers. You do rise to the level of your peers. Sometimes you need to jump in and play ball with the big dogs.

If you are ready to jump in with the big dogs, then sign up for my elite group called Restaurant Masterminds. ⁣

We start off in September with a 90 Leadership Boot-camp focused on The 7 Driving Forces of Restaurant Success to get you ready for our 2-day conference called The Restaurant Success Summit where you will get 16 workshops and immersed learning for 22 hours with 10 world class restaurant experts! ⁣

The new restaurant (and life) you want starts with a decision to attend. Do it now. Do it now. Do it now. Do it now. Do it now. Do it now. Do it now. ⁣

Only 200 seats left! Don’t wait.

www.restaurantsuccesssummit.com

You can pick up any of my books at Amazon.

www.amazon.com/author/donaldburns

Join the TRC Nation TODAY! It’s FREE and we also offer a FREE Mentorship Program!

Get more solutions and subscribe to my newsletter at: www.therestaurantcoach.com


Episode 26 – Bruce Irving from Smart Pizza Marketing



Welcome to The Restaurant Coach™ Podcast it is the cure for the common restaurant. We are kicking off Season Two of the show and from listeners feedback you wanted more questions and more ways to turn your restaurant into the kick-ass establishment you know it can be. This season will be a mix of expert interviews and some deep dives into topics that you requested. Remember you can always email me topics or questions at donald@therestaurantcoach.com

With that let me introduce today’s guest:

 I am honored to have Bruce Irving from Smart Pizza Marketing on the show.

Welcome Bruce…

Links:

Smart Pizza Marketing

Join me live for the show!

The Restaurant Coach Facebook Page

Download my Manifesto for Outstanding Restaurants

Join Restaurant Masterminds

Subscribe to my YouTube Channel

My Book: Your Restaurant Sucks! (get the paperback and you’ll get the Kindle Version for FREE!)

BONUS for Podcast Listeners:

Hi, this is Kim, Business Manager at The Restaurant Coach™. If you’re listening to this podcast it means you’re ready, no more than ready to have a major breakthrough in your business. You’re hungry for change and you’re hungry for growth. That’s why you’re feeding your mind right now with all of this valuable information. But to drive those changes, to be really smart about what you’re doing and to make the right choices before you take action, you need help from someone who’s been there, someone to coach you through it. Even just someone to help you look at your business differently. That’s what a mastermind group is designed to do. Work with other high achieving restaurant professionals to grow your business exponentially. Donald Burns, The Restaurant Coach™ is offering a FREE one-on-one business strategy session for listeners of this podcast. That’s right, a one-on-one session with The Restaurant Coach™ himself (a $500 value), completely FREE, no strings attached. Just go to www.restaurantmasterminds.com to APPLY TODAY.


Episode 20 – Talking Bots with Bruce Irving



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. This is episode number 20 and I am honored to have as my guest Bruce Irving from Smart Pizza Marketing. This segment was from my Facebook Live Show on Monday evening at 7:30 pm MST. Tonight we talk about the hottest thing to hit marketing for restaurants…chat bots!

Links:

Smart Pizza Marketing

Join me live for the show!

The Restaurant Coach Facebook Page

Download my Manifesto for Outstanding Restaurants

Join Restaurant Masterminds


Episode 18 – Crush Your Goals!



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. This is episode number 18 and I am honored to have as my guests Andrew Carlson author of Customer Service is the Bottom Line and Bruce Irving from Smart Pizza Marketing. This segment was from my Facebook Live Show on Monday evening at 7:30 pm MST. Tonight we talk about crushing your goals for the year!

Links:

The Restaurant Coach Facebook Page

Smart Pizza Marketing

Andrew Carlson’s Website