Tag Archives: marketing

Episode 90 – Digital Restaurant Strategies with Carl Orsbourn & Meredith Sandland

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Welcome to The Restaurant Coach Podcast it is the cure for the common restaurant. The digital frontier is here my friends and if your restaurant is not actively looking on creating a strategy that incorporates digital delivery into you revenue steams you are going to be in big trouble this year. Digital isn’t just about making it easier for your guests to buy, it’s about making it customizable and flexible to work with their lifestyle and their schedules. The pandemic took traditional dining and shook the shit out of it like a giant snow globe. And if you think things are going to go back to normal or like they were before 2020 you are fooling yourself. The law of the universe is that you must adapt or you become extinct! My guests today have a book out that I am recommending every restaurant owner and operator read because the information inside might just allow you to stay ahead of where the market is going. Carl Orsbourn and Meredith Sandland are the authors of Delivering The Digital Restaurant: Your Roadmap to The Future of Food. It’s also available on Audible for those that prefer to listen to books. Let’s jump into the interview and get ready to get your digital dining on….

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Episode 89 – Marketing Predictions for 2022 with Bruce Irving

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Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. This year is already starting off with a wave of new challenges…new COVID variants, increase supply chain shortages, and the struggle to attract talent. Now along with challenges also comes opportunities if you are bold enough to take advantage of them. On this episode I talk to Bruce Irving from Smart Pizza Marketing. Bruce is a genius when it comes to marketing local business and he especially thrives at helping pizzerias dominate their market with a solid marketing plan. In this interview, Bruce shares his outline for starting a restaurant marketing plan from scratch. Plus, we also discuss some really hot topics right now like TikTok, NFT’s and Cryptocurrency! Let’s jump into the conversation…

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Book A Success Strategy Session

Take the Restaurant Checkup

Restaurant Owner Bootcamp

Get Daily Text Tips To Make Your Restaurant Better

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Smart Pizza Marketing

Crypto for Business Facebook Group

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Episode 84 – Fatal Mistakes That Restaurants Make

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Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. I just wrapped up my annual three day in person LIVE event called The Restaurant Success Summit and if you missed it…You missed over 18 hours of knowledge bombs being dropped from guest speakers like Kelley Jones, Bruce Irving, Bo Bryant, Zack Oates, Eva Ballarin and myself. It was intense and I saw a few people fill up two notebooks.

Now if you missed that…I have another opportunity for you to still get some tools that can get your restaurant ready to THRIVE in 2022. Starting November 17th I am going to be doing the 3-Days To Thrive Challenge! And here’s the best part…it’s totally FREE for the first 100 people to sign up. You give me three days and I’ll give you the very best tools I have shared with members over this past year that I have seen have the biggest impact on their culture and bottom line. You give me the commitment of your time and I’ll deliver the goods. Sound fair?

If you want I sign up just head over to 3DaysToThriveChallenge.com and save your spot. I’m going to keep it a small group so I wouldn’t wait. That’s www.3DayToThriveChallenge.com Okay. As I look back over these last 12 years I have spent building The Restaurant Coach brand I’ve looked over past coaching notes and I have identified the 19 most lethal mistakes that average restaurants make!

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Episode 79 -The Cure To Finding Staff…It’s Your Culture!

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Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. First off I want to announce some exciting news! My first book Your Restaurant Sucks is going to be available on Audible very soon as an audio book! Yes, I know it’s taken awhile to get here and I am very excited to finally be able to get that out. Also, my third book and the audio book for Your Restaurant Culture Sucks will both be released in October. I also have my two-day Restaurant Owner Bootcamp coming up…I’ll put a link in the show noted for details and how you can attend. And last but not least I am holding my 3-day Restaurant Success Summit this October 25-27 in Scottsdale with 15 sessions and I am bringing in four epic experts to show you how to set your restaurant up for massive success! Speaking about culture? Are you having a hard time finding people to work with you? If so, you are not alone. I honestly think that the restaurant industry has done this to ourselves by creating an work environment that is plagued as a bad joke. How do we overcome this stigma? By taking control of our culture and showing the world that your restaurant is different. In this episode I’m going to let you sit in on a training session I did for my Facebook group called The Restaurant Coach Nation. Let’s see how you can create a culture that attracts top talent…

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Book A Success Strategy Session

Restaurant Owner Bootcamp

Get Daily Text Tips To Make Your Restaurant Better

Join The Restaurant Coach Nation

 

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Episode 78 – Why Your Guest Journey is Mission Critical

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Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. What drives guest loyalty? Is it food? Is it service? Is it the decor? What if a little bit of everything that creates a specific guest journey. Your guest journey is a lot like your culture…it’s there weather you know it or not. And like your culture you either have a guest journey by design or default. It’s always better to create the one you want over the one your team wants. Today’s episode is from a session I did for the online Pizza Summit. The steps outlined in this session are what transforms an experience into a memorable one. It the formula to turn loyal guests into raving fans. Let’s jump into it…

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Episode 77 – Restaurant Success is 80% Mindset

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Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. I get interviewed quite often to be on other podcast and today I wanted to share with you an interview I did with Rev Ciancio and John Shaw from their Restaurant Executive Mastery Podcast. During this interview I am going to tell you exactly why restaurants get stuck and what you need to focus on TODAY to break free from your restaurant running you. Let’s jump into the interview…

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Episode 76 – Listen To Your Guests Or Lose with Zack Oates

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Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. As restaurants recover from the pandemic you might have noticed a shift in guest dining behavior. While the pandemic did drive takeout and delivery to new heights…the demand is still high. Having a solid way to interact with your guests and maintain that sense of a “table touch” is what digital feedback is all about. My guest today is an expert at keeping that connection between your restaurant and the digital diner. Zack Oates is the founder of a company called Ovation. Not only is Zack an innovator, he’s also a really great guy that I am honored to call a friend. Let’s jump into my interview with Zack….

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Episode 75 – The REAL Secret to Restaurant Success is Culture

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Welcome to The Restaurant Coach Podcast! It is the cure for the common restaurant. I’m putting the final edits on my third book called Your Restaurant Culture Sucks. I choose the topic of culture because I think it is the secret sauce that separates the good, from the great, from those that truly are outstanding in their market. Culture isn’t something that can be fixed quickly, especially if you’ve allowed a toxic one to run amuck in your restaurant. Today’s session is from a session I did in February 2020 at Hospitality Innovation Planet in Madrid. It has to be one of my favorite shows to speak at because they people there are like sponges when it comes to learning and improving themselves. The production is organized by my good friend and fellow consultant Eva Ballarin who runs a world class congress for those that want to become their best. If you have the chance to go then this is one show you want to put on your bucket list! Let’s go have a seat and image you’re there with me in Spain…

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Hospitality Innovation Planet

Eva Ballarin

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Episode 67 – Shawn Walchef: Stop Boring People with Average Marketing

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Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant.

I have a real treat for you today. What does it take to turn boring marketing into something that people like and share with others?

You need to start thinking in terms of media over just marketing and my guest today wrote the playbook on how he turned a small local bbq concept into a media powerhouse. Shawn Walchef is an expert that knows how to take average marketing and make it memorable. He also says that the key to his success long term is buried in a character trait his grandfather instilled in him and that is…curiosity. http://www.calibbq.media

School is never out for the true professional. If you are not learning, growing, and developing yourself as a leader then you are basically standing still. That’s settling for less than a life you are capable of living! You were not born to be average. You were not designed to not live up to potential. You have more inside you than you realize. Getting a coach is the fast track to 10X your potential. You can take the first step by joining my #1 group coaching program called The Restaurant Coach University. Check it out and see if it’s a good fit for you…Just head over to www.restaurantcoachuniversity.com and see for yourself what an incredible deal this is.

Now, let’s jump into the episode with Shawn Walchef of Cali BBQ Media..

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The Power of Moments by Chip Heath

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Episode 65 – Get Your Marketing Right with David “Rev” Ciancio

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Welcome to another exciting episode of The Restaurant Coach Podcast. It is the cure for the common restaurant.

School is never out for the true professional.
If you are not learning, growing, and developing yourself as a leader then you are basically standing still.
That’s settling for less than a life you are capable of living!
You were not born to be average.
You were not designed to not live up to potential.
You have more inside you than you realize.
Getting a coach is the fast track to 10X your potential.
You can take the first step by joining my #1 group coaching program called The Restaurant Coach University.
Check it out and see if it’s a good fit for you…head over to:
www.restaurantcoachuniversity.com

Marketing is always a hot topic and with the changes happening around the world you might be curious as to what works. What if I told you that email marketing is still a great way to stay connected to your guests. In fact it solid gold according to my guest on this episode, David Rev Ciancio. I Think of Rev as the maestro of marketing and for one reason. He’s damn good at it. So when Rev talks I like to take notes. Let’s jump in today’s episode with my conversation with the one and only Rev Ciancio.

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