Tag Archives: marketing

Episode 79 -The Cure To Finding Staff…It’s Your Culture!

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Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. First off I want to announce some exciting news! My first book Your Restaurant Sucks is going to be available on Audible very soon as an audio book! Yes, I know it’s taken awhile to get here and I am very excited to finally be able to get that out. Also, my third book and the audio book for Your Restaurant Culture Sucks will both be released in October. I also have my two-day Restaurant Owner Bootcamp coming up…I’ll put a link in the show noted for details and how you can attend. And last but not least I am holding my 3-day Restaurant Success Summit this October 25-27 in Scottsdale with 15 sessions and I am bringing in four epic experts to show you how to set your restaurant up for massive success! Speaking about culture? Are you having a hard time finding people to work with you? If so, you are not alone. I honestly think that the restaurant industry has done this to ourselves by creating an work environment that is plagued as a bad joke. How do we overcome this stigma? By taking control of our culture and showing the world that your restaurant is different. In this episode I’m going to let you sit in on a training session I did for my Facebook group called The Restaurant Coach Nation. Let’s see how you can create a culture that attracts top talent…

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Book A Success Strategy Session

Restaurant Owner Bootcamp

Get Daily Text Tips To Make Your Restaurant Better

Join The Restaurant Coach Nation

 

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Episode 78 – Why Your Guest Journey is Mission Critical

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Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. What drives guest loyalty? Is it food? Is it service? Is it the decor? What if a little bit of everything that creates a specific guest journey. Your guest journey is a lot like your culture…it’s there weather you know it or not. And like your culture you either have a guest journey by design or default. It’s always better to create the one you want over the one your team wants. Today’s episode is from a session I did for the online Pizza Summit. The steps outlined in this session are what transforms an experience into a memorable one. It the formula to turn loyal guests into raving fans. Let’s jump into it…

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Book a Success Strategy Session with Me

Grab a Seat at The Restaurant Owner Bootcamp

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Episode 77 – Restaurant Success is 80% Mindset

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Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. I get interviewed quite often to be on other podcast and today I wanted to share with you an interview I did with Rev Ciancio and John Shaw from their Restaurant Executive Mastery Podcast. During this interview I am going to tell you exactly why restaurants get stuck and what you need to focus on TODAY to break free from your restaurant running you. Let’s jump into the interview…

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Book Your FREE Success Strategy Session

Join The Restaurant Coach Nation

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Episode 76 – Listen To Your Guests Or Lose with Zack Oates

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Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. As restaurants recover from the pandemic you might have noticed a shift in guest dining behavior. While the pandemic did drive takeout and delivery to new heights…the demand is still high. Having a solid way to interact with your guests and maintain that sense of a “table touch” is what digital feedback is all about. My guest today is an expert at keeping that connection between your restaurant and the digital diner. Zack Oates is the founder of a company called Ovation. Not only is Zack an innovator, he’s also a really great guy that I am honored to call a friend. Let’s jump into my interview with Zack….

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Ovation

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Episode 75 – The REAL Secret to Restaurant Success is Culture

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Welcome to The Restaurant Coach Podcast! It is the cure for the common restaurant. I’m putting the final edits on my third book called Your Restaurant Culture Sucks. I choose the topic of culture because I think it is the secret sauce that separates the good, from the great, from those that truly are outstanding in their market. Culture isn’t something that can be fixed quickly, especially if you’ve allowed a toxic one to run amuck in your restaurant. Today’s session is from a session I did in February 2020 at Hospitality Innovation Planet in Madrid. It has to be one of my favorite shows to speak at because they people there are like sponges when it comes to learning and improving themselves. The production is organized by my good friend and fellow consultant Eva Ballarin who runs a world class congress for those that want to become their best. If you have the chance to go then this is one show you want to put on your bucket list! Let’s go have a seat and image you’re there with me in Spain…

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Hospitality Innovation Planet

Eva Ballarin

Schedule a 1:1 Strategy Session with Me

Join The Restaurant Coach Nation

Take The Restaurant Checkup

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Episode 67 – Shawn Walchef: Stop Boring People with Average Marketing

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Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant.

I have a real treat for you today. What does it take to turn boring marketing into something that people like and share with others?

You need to start thinking in terms of media over just marketing and my guest today wrote the playbook on how he turned a small local bbq concept into a media powerhouse. Shawn Walchef is an expert that knows how to take average marketing and make it memorable. He also says that the key to his success long term is buried in a character trait his grandfather instilled in him and that is…curiosity. http://www.calibbq.media

School is never out for the true professional. If you are not learning, growing, and developing yourself as a leader then you are basically standing still. That’s settling for less than a life you are capable of living! You were not born to be average. You were not designed to not live up to potential. You have more inside you than you realize. Getting a coach is the fast track to 10X your potential. You can take the first step by joining my #1 group coaching program called The Restaurant Coach University. Check it out and see if it’s a good fit for you…Just head over to www.restaurantcoachuniversity.com and see for yourself what an incredible deal this is.

Now, let’s jump into the episode with Shawn Walchef of Cali BBQ Media..

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The Power of Moments by Chip Heath

Top of Mind by John Hall

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Episode 65 – Get Your Marketing Right with David “Rev” Ciancio

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Welcome to another exciting episode of The Restaurant Coach Podcast. It is the cure for the common restaurant.

School is never out for the true professional.
If you are not learning, growing, and developing yourself as a leader then you are basically standing still.
That’s settling for less than a life you are capable of living!
You were not born to be average.
You were not designed to not live up to potential.
You have more inside you than you realize.
Getting a coach is the fast track to 10X your potential.
You can take the first step by joining my #1 group coaching program called The Restaurant Coach University.
Check it out and see if it’s a good fit for you…head over to:
www.restaurantcoachuniversity.com

Marketing is always a hot topic and with the changes happening around the world you might be curious as to what works. What if I told you that email marketing is still a great way to stay connected to your guests. In fact it solid gold according to my guest on this episode, David Rev Ciancio. I Think of Rev as the maestro of marketing and for one reason. He’s damn good at it. So when Rev talks I like to take notes. Let’s jump in today’s episode with my conversation with the one and only Rev Ciancio.

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Episode 60 – How to Convert Guests Into Raving Fans with Rev Ciancio

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Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. Is it just me or are you seeing the restaurant world changing right before your eyes? It’s crazy out there right now. So what can you do to help stabilize some of the insanity going on around you? It’s hard to control sales, but one thing you can control is your profitability! Since COVID hit, I have had all of my private coaching clients and members of my mastermind group shift their focus on increasing profits. How do you ask? It’s not as hard as you think. I actually outline the steps you need to take in an eBook called: 9 Ways to Make More Money in 90-Days! It’s a bold statement that I have proven works in any size restaurant. In fact, I beta tested this system out with over 100 independent restaurants in 7 different countries and everyone who followed the system saw an increase in their profits. Head over to www.restaurantKPimastery.com to grab the eBook and get started.

Turning one time guests into repeat guests is always the goal for any restaurant. The real secret is to make that returning guest a raving fan. When you have raving fans, they don’t just come down when you have a coupon or discount. They drive past all the others to visit you. Loyal guests are your salvation when times get tight. People still eat out even when times are tough like they are now. It might be dine in, takeout, or delivery. When someone spends money with them you must be capturing their data so you can start a relationship with them. That is the first step to creating raving fans.

My guest today is a master at helping restaurants convert regular guest into raving fans. Rev Cancio is a real ordained minister that found his true calling helping restaurants. Let’s jump into the interview…

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Episode 59 – The Future of Restaurants with Kyle Inserra

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Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. If you have listen to this show before you know I have a list of the seven deadly sins that you want to avoid.  The number one sin in any restaurant is mediocrity. The second sin is not knowing your numbers. I can give you the other five as well.

When it comes to helping you with sin number two: not knowing your numbers, I have a solution. Check out my new program called Restaurant KPI Mastery. I partnered up with the number one KPI and efficiency consultant in the world, Darren Manzari to create a new program that has been beta tested with 100 independent restaurants in 7 countries has shown an average increase of 8-12% for clients. One client actually has been consistently hit 18% for the last three months and this is with COVID happening! Head over to www.RestaurantKPIMastery.com to get a demo and see if it can help you and your restaurant.

Today on the show I am joined by restaurateur and real estate expert Kyle Inserra. Kyle is my go to person when I have clients that need guidance on how to create a partnership with their landlord. Now it the perfect time to either renegotiate with your current landlord or maybe even find a better location for your restaurant. Before we jump into the interview, A quick shout out to our sponsors for this show. If you are looking for a badass POS System to compliment your badass restaurant, then go and check out Upserve at www.upserve.com. Okay, let’s get to it…

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

 

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Episode 57 – Stand Out with Your Marketing with Matt Plapp

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Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Are you creating opportunity with your marketing? Are you using third party delivery as a way to extend your brand? Are you standing out or just making noise on social media.

My guest today started in the radio sales business and now has one of the leading restaurant marketing agencies in the world. Let’s jump into my conversation with author and marketer, Matt Plapp.

Show Links: www.mattplapp.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

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