Tag Archives: Embrace the Suck

Episode 90 – Digital Restaurant Strategies with Carl Orsbourn & Meredith Sandland



Welcome to The Restaurant Coach Podcast it is the cure for the common restaurant. The digital frontier is here my friends and if your restaurant is not actively looking on creating a strategy that incorporates digital delivery into you revenue steams you are going to be in big trouble this year. Digital isn’t just about making it easier for your guests to buy, it’s about making it customizable and flexible to work with their lifestyle and their schedules. The pandemic took traditional dining and shook the shit out of it like a giant snow globe. And if you think things are going to go back to normal or like they were before 2020 you are fooling yourself. The law of the universe is that you must adapt or you become extinct! My guests today have a book out that I am recommending every restaurant owner and operator read because the information inside might just allow you to stay ahead of where the market is going. Carl Orsbourn and Meredith Sandland are the authors of Delivering The Digital Restaurant: Your Roadmap to The Future of Food. It’s also available on Audible for those that prefer to listen to books. Let’s jump into the interview and get ready to get your digital dining on….

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Episode 89 – Marketing Predictions for 2022 with Bruce Irving



Welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. This year is already starting off with a wave of new challenges…new COVID variants, increase supply chain shortages, and the struggle to attract talent. Now along with challenges also comes opportunities if you are bold enough to take advantage of them. On this episode I talk to Bruce Irving from Smart Pizza Marketing. Bruce is a genius when it comes to marketing local business and he especially thrives at helping pizzerias dominate their market with a solid marketing plan. In this interview, Bruce shares his outline for starting a restaurant marketing plan from scratch. Plus, we also discuss some really hot topics right now like TikTok, NFT’s and Cryptocurrency! Let’s jump into the conversation…

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Smart Pizza Marketing

Crypto for Business Facebook Group


Episode 88 – 6 Steps to Set Your Restaurant Up For Success This Year



Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. Here we are. It’s a new Year, a new you, and this is the year you make all those changes to your restaurant that you were going to do last year. Then January 1st came around and you were excited to get it all started. You are going to finally stop playing small and conquer your market.

Yeah, I know you made those same promises at the beginning of this last year too. But this year is going to be different, right

Oh, Not so fast.

Restaurant success isn’t rocket science, it’s people science. Once you understand that (and more importantly yourself) you’ll be on your way to finally breaking free from where you are now.

Here are 6 steps you must take to set your restaurant up for massive success in any year!

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Episode 87 – Omicron Action Plan for Restaurants



And welcome to another episode of The Restaurant Coach Podcast. It is the cure for the common restaurant. I wanted to give a big thank you out there for all the listeners and subscribers around the world that have become a member of The TRC Tribe. It’s a New Year and that always brings about excitement for change and also usually a bit of challenge. Right now Omicron is dominant the news as cases rip through our communities and once again has an impact on the restaurant industry. Are you feeling a little déjà vu? Well you’re not alone. If the pandemic of 2020 showed us that we need to expect the unexpected and have a plan. This last Sunday I did a training inside my private Facebook group called The Restaurant Coach Nation where I deliver free training each week to the members. This time I shared my Omicron Action Plan that Independent restaurant need to start implementing. So let’s jump into the training session…

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Episode 86 – The Ultimate Hiring Formula



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. I have some great news today! For those that have been asking for the audio-book versions of my best selling books Your Restaurant Sucks, Your Restaurant STILL Sucks and my booklet Outstanding Mindset are finally all available on Audible and at the iTunes Store! That’s right you can listen to the audio version and start getting the restaurant you want. Today, I want to share with you a chapter from the Your Restaurant Still Sucks audio book. Now, this audio-book was a beast full of content and it came it at over 12 hours packed with tools, tip, and ways you can make more while working less In your restaurant. I was honored to get professional narrator Sean Pratt…who is my favorite audio-book speaker and has done some high profile books for big name authors! This sample today hits home with a challenge many are facing today and that is hiring. So kick back and and enjoy…

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Episode 85 – How To Brainwash Your Staff



Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. So, how’s this year been for you and your restaurant? Good? Great? Does it suck? Or is it incredible? Just know that wherever you are things will change. That’s part of life. You can’t stay the same or you won’t grow, if you don’t grow, you can evolve, and if you don’t evolve, you’re slowly dying. Look at the restaurant brands that are no longer open in your market today and you’ll see the same pattern. Restaurant opens. Restaurant gets busy because they’re new in town. They stop training and growing their people and sure enough they close. It might not be fast and that the sad part. They could just limp along for years before they life support cord is finally pulled. They could have been saved if they had asked for the right help. Instead they got input and ideas from others who were just looking out for them. Why is it that bad advice often disguises itself as good intentions? Now, if your listening to this podcast it means you don’t want that fate of slow death to happen to you. You want to break free from having your restaurant run your life and for that you need people. Not only good people, you need the right people. Once you have the right people on your team it’s time to brain wash them!

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Episode 84 – Fatal Mistakes That Restaurants Make



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. I just wrapped up my annual three day in person LIVE event called The Restaurant Success Summit and if you missed it…You missed over 18 hours of knowledge bombs being dropped from guest speakers like Kelley Jones, Bruce Irving, Bo Bryant, Zack Oates, Eva Ballarin and myself. It was intense and I saw a few people fill up two notebooks.

Now if you missed that…I have another opportunity for you to still get some tools that can get your restaurant ready to THRIVE in 2022. Starting November 17th I am going to be doing the 3-Days To Thrive Challenge! And here’s the best part…it’s totally FREE for the first 100 people to sign up. You give me three days and I’ll give you the very best tools I have shared with members over this past year that I have seen have the biggest impact on their culture and bottom line. You give me the commitment of your time and I’ll deliver the goods. Sound fair?

If you want I sign up just head over to 3DaysToThriveChallenge.com and save your spot. I’m going to keep it a small group so I wouldn’t wait. That’s www.3DayToThriveChallenge.com Okay. As I look back over these last 12 years I have spent building The Restaurant Coach brand I’ve looked over past coaching notes and I have identified the 19 most lethal mistakes that average restaurants make!

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Episode 83 – The Cure For the Labor Crisis



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. So let me ask you a question…are you having a hard time finding people to work at your restaurant? I hear from so many restaurant owners each week saying that the war for talent is on like Donkey Kong. But is it really? Do we have a war FOR talent or is this in reality a war WITH talent. When people say that “These kids today just don’t want to work” my reply is “that’s not true. They just don’t want to work for you.” I want to share with you today the same cure I teach members of my Restaurant Accelerator Coaching Program. I can say with 100% certainty that when you implement the things I am going to share with you on this episode, you won’t have a labor shortage again. And all of this started with a dream I had….

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Episode 82 – Lessons from Wolfgang Puck’s Kitchen with Gregg Brickman



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. If you are looking for the edge that could give you the breakthrough you want for your restaurant then check out a couple of my LIVE training sessions that I offer in Scottsdale, Arizona. Every other month I hold a very intimate and intense two-day workshop called The Restaurant Owner Bootcamp when we dig deep into The 8 Driving Forces of Restaurant Success. You can find more info and secure your seat for the next Bootcamp at www.RestaurantOwnerBootcamp.com. And every October I have my premier 3-day event called The Restaurant Success Summit with 5 other industry’s experts and a massive 18 hands-on workshops in just 3-days. You can get seats for this event at www.RestaurantSuccessSummit.com. Okay, no more sales pitches. Today, I am honored to have a long overdue conversation with a fellow Wolfgang Puck Alumni Chef Gregg Brickman. Greg and I ran the famous Wolfgang Puck Catering and as we look back we see that some of the best training we every received about build a team and culture came from those years with Wolf. Let’s jump into the interview…

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Book A Success Strategy Session

Restaurant Owner Bootcamp

Restaurant Success Summit

Get Daily Text Tips To Make Your Restaurant Better

Join The Restaurant Coach Nation


Episode 81 – The 12 Bullsh*t Lies You Tell Yourself



Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. Make sure to mark you calendar and secure your seat for my annual Restaurant Success Summit in Scottsdale, Arizona this October 25-27th. It’s 3 intense days with 18 workshops and six industry experts that are all committed to you breaking free from average. You can grab a ticket while they are available at www.RestaurantSuccessSummit.com. So, today, I have a treat for you. I’m going to share a chapter from the NEW audio-book edition of Your Restaurant Still Sucks. Yes for a few years now people having been asking me when are your books coming out on audio. Well, the first one is here and available on Audible and iTunes. My second book Your Restaurant Still Sucks in is production and my third book Your Restaurant Culture Sucks and the audio will be out just before Christmas. I want to give you fair warning that I hired a professional narrator…Sean Pratt to read my books for the audio version and there is a few reasons why. Number one: he’s a professional and has recorded 1000’s of book from some big name authors so I was honored that he liked my books and agreed to do them. Number Two: he’s damn good. Wait until you take a listen and you’ll see that he brings a great entertainment angle to the books and I myself have listened to it five times already! And number three: I teach my coaching clients to outsource things that they do in their restaurant to others so they can focus more on working ON their restaurant instead on IN their restaurant. This was a time when I felt that using a professional was a smart move that would allow me to focus more on coaching my clients, working with my Restaurant Masterminds group, and creating new courses for my Restaurant Coach University. I would have been a hypocrite if I didn’t follow my own advice. So without further a due, here is a sample from Your Restaurant Sucks….The 12 Bullshit Lies You Tell Yourself That Hold Your Restaurant Hostage

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