Episode 104 – 2022 Hot Marketing Trends with Bruce Irving

Welcome to the Restaurant Coach Podcast it is the cure for the common restaurant. Who do you go to to bounce ideas off? Do you have a mentor? How about a group of peers that can be a sounding board? My guest today is not only a great friend he is also my go to person when I have marketing ideas that I want to get feedback on. Bruce Irving is the founder of Smart Pizza Marketing. Bruce and I met about 5 years ago when we were both a part of a mastermind group for coaches and consultants.

Now to be honest, like a lot of people I had my hesitation about joining a mastermind group. I thought it was going to be a bunch of rah rah pump people up kind of thing. And it wasn’t. It was a group of peers that gave me feedback, suggestions, and held me accountable. I only wish I had found out the true power of a mastermind earlier. My business tripled after joining that first mastermind group years ago. I now below to a couple high level masterminds that have continued to consistently grow The Restaurant Coach Brand year after year. If you want to check out my mastermind group called Restaurant Masterminds…you can head over to RestaurantMasterminds.com to see what it’s all about.

Every October we get together for three days in Scottsdale Arizona for annual masterminds conference called The Restaurant Success Summit where we have 18 workshops in just 3 days! This is our three year anniversary. Well, it would have been 4 if it wasn’t for COVID in 2020. But, we’re back and at it. Bruce is speaking at the event and this year he is bringing the heat with hot new trends like YouTube Shorts, TikTok Ads, and guerrilla marketing ideas that are low to no cost but effective like crazy. So let’s jump into the studio and the conversation…

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