Tag Archives: Embrace the Suck

Episode 60 – How to Convert Guests Into Raving Fans with Rev Ciancio

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Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. Is it just me or are you seeing the restaurant world changing right before your eyes? It’s crazy out there right now. So what can you do to help stabilize some of the insanity going on around you? It’s hard to control sales, but one thing you can control is your profitability! Since COVID hit, I have had all of my private coaching clients and members of my mastermind group shift their focus on increasing profits. How do you ask? It’s not as hard as you think. I actually outline the steps you need to take in an eBook called: 9 Ways to Make More Money in 90-Days! It’s a bold statement that I have proven works in any size restaurant. In fact, I beta tested this system out with over 100 independent restaurants in 7 different countries and everyone who followed the system saw an increase in their profits. Head over to www.restaurantKPimastery.com to grab the eBook and get started.

Turning one time guests into repeat guests is always the goal for any restaurant. The real secret is to make that returning guest a raving fan. When you have raving fans, they don’t just come down when you have a coupon or discount. They drive past all the others to visit you. Loyal guests are your salvation when times get tight. People still eat out even when times are tough like they are now. It might be dine in, takeout, or delivery. When someone spends money with them you must be capturing their data so you can start a relationship with them. That is the first step to creating raving fans.

My guest today is a master at helping restaurants convert regular guest into raving fans. Rev Cancio is a real ordained minister that found his true calling helping restaurants. Let’s jump into the interview…

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Episode 59 – The Future of Restaurants with Kyle Inserra

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Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. If you have listen to this show before you know I have a list of the seven deadly sins that you want to avoid.  The number one sin in any restaurant is mediocrity. The second sin is not knowing your numbers. I can give you the other five as well.

When it comes to helping you with sin number two: not knowing your numbers, I have a solution. Check out my new program called Restaurant KPI Mastery. I partnered up with the number one KPI and efficiency consultant in the world, Darren Manzari to create a new program that has been beta tested with 100 independent restaurants in 7 countries has shown an average increase of 8-12% for clients. One client actually has been consistently hit 18% for the last three months and this is with COVID happening! Head over to www.RestaurantKPIMastery.com to get a demo and see if it can help you and your restaurant.

Today on the show I am joined by restaurateur and real estate expert Kyle Inserra. Kyle is my go to person when I have clients that need guidance on how to create a partnership with their landlord. Now it the perfect time to either renegotiate with your current landlord or maybe even find a better location for your restaurant. Before we jump into the interview, A quick shout out to our sponsors for this show. If you are looking for a badass POS System to compliment your badass restaurant, then go and check out Upserve at www.upserve.com. Okay, let’s get to it…

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

 

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Episode 58 – Create a Michelin Star Culture with Terrance Brennan

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Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Are you setting the expectations for your team? Are you really holding them accountable? You might be a little disappointed with yourself when you get honest about what is really going on inside your restaurant’s culture. Your restaurant’s culture is the life force of your brand. It creates energy that transcends and influences your staff. It trickles down, encompassing and shaping the guest experience.

Now on today’s show I am honored to have on this episode a good friend and Michelin Star award winning chef, Terrance Brennan. For as many awards as this man has won, I am in awe of how humble he is. This is a true leader in the restaurant world. Let’s jump into the interview

Show Links: www.terrancebrennan.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

 

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Episode 57 – Stand Out with Your Marketing with Matt Plapp

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Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Are you creating opportunity with your marketing? Are you using third party delivery as a way to extend your brand? Are you standing out or just making noise on social media.

My guest today started in the radio sales business and now has one of the leading restaurant marketing agencies in the world. Let’s jump into my conversation with author and marketer, Matt Plapp.

Show Links: www.mattplapp.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

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Episode 56 – How To Increase Profits with Darren Manzari

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Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Let’s talk about where your restaurant is and where it should be with profits. We all know what we should be doing. That’s the problem most independent restaurants face, you should all over yourself! If you ever want to break free from average profits and stop your restaurant from running you, then you must turn those shoulds into musts. Today on the show I have the honor of having the number one Key Performance Indicator consultant in the world, Darren Manzari on the show to share ways he has taken his new restaurant from losing money in it’s first month to now averaging 17% profits. If you ever felt like your restaurant could be doing better, then settle in and listen to this conversation.

Show Links: www.RestaurantKPIMastery.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

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Episode 55 – 9 Ways to Make More Money

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Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. This is a special edition of the show. For this episode it’s just going to be a conversation between you and me. I know that many restaurants are really struggling with profits. I want to share with you 9 Ways to Make More Money in 90-Days on this episode.

So let me start off with a question…Have you ever wanted more money in the bank? I think most people would say yes. And I’m here today to tell you getting more money comes down to a few key things…and yes, they are all legal.

Show Links: www.RestaurantKPIMastery.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

 

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Episode 54 – Badass Marketing with Bruce Irving

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Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Now before we jump in today’s episode allow me to go on a little rant about what is the number one thing holding you back from getting the restaurant you want. You are lying to yourself. Denial is a powerful emotional drug that tempts us to stay where we are. It comes from that place inside of all of us that doesn’t want to know the truth. It’s the byproduct of the infamous comfort zone we all have. You know that place where we retreat to escape the world and feel really comfortable.

We avoid the truth because sometimes it can be both painful and fearful, that’s a double whammy! Your options, make the changes you know deep down inside that you must or stay safe in your comfort zone. You probably know what most people choose. They justify that decision to stay in their comfort zone by using what is known as verbal softeners. These are little white lies that are designed to make you feel good for now. Maybe you’ve heard or said some of these yourself:

Things are not that bad

It could be worse

Eventually they’ll change

It’s just a rut.

I love that last one. When people tell me they’re just in a rut I reply, the only difference between a rut and a grave is the depth.

Here’s a thing, all those statements are fear dressed up as optimistic banter. You can convince yourself pretty much of anything, including how bad you’re supposedly not doing.

Here is my restaurant coach prescription: stop lying to yourself. If things are not 100% the way you want them, stop coming up with excuses and lies. You’ll never get what you want from your restaurant or from yourself for that matter, until you admit that things sometimes just suck.

If you want to stop working so hard and make more profits, then head over and check out restaurant KPI mastery. I partnered up with the number one KPI & efficiency consultant in the world, Darren Manzari to create a new program that has been beta tested with over 100 independent restaurants in seven countries. Honestly I was blown away with the results. Members of the group have been averaging an increase of 8 to 12% in their profits. One client actually has been consistently hitting 18% profit for the last three months and that is with COVID happening! Head over to www.restaurantKPImastery.com to get a demo and to see if it could help you in your restaurant.

Now let’s jump into the episode with marketing master, Bruce Irving from Smart Pizza Marketing. www.smartpizzamarketing.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

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Episode 52 – The New C-19 Economy with Chef Craig Shelton

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Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. On this episode I get to speak to James Beard award winning chef and consultant Craig Shelton as we discuss the new economy that will be formed from this crisis and how you can adapt to not only survive but to thrive.

Before we jump in to the interview allow me to ask you a question: Are you getting the help you need to take your restaurant to the level you know it can become? Are you the best version of yourself that you can be? If not, then we should have a talk about where your restaurant is now, where you want to be, and see if I can help you get there faster. Right now I am scheduling 1:1 Comeback calls for independent restaurant owners that want to get a plan together to rebound and recover from COVID-19. Here’s the catch, there isn’t one! I am will to give you an hour of my time if you are committed to showing up and being honest about how your restaurant is doing. This is not a call to whine about your team or your market. This is an action planning call to get you the restaurant you know it could be. Just head over to my website at www.therestaurantcoach.com to book your call today! Now, my calendar does fill up quickly, so don’t wait. Take some action and book you call with me today.

Okay, let’s jump into the conversation with Chef Craig Shelton…

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Episode 50 – How Restaurants Can Deal with COVID-19 with Bo Bryant

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Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. Today we have a special session focused on COVID-19 and what restaurants can do now to get through this pandemic. Joining me today is special guests Bo Bryant, The Restaurant Giant! Bo is an author and consultant based out of San Diego California. Now before we jump in I need to give a shout out to my favorite POS company out there Upserve. Not only do they have a badass point of sales system for your restaurant they also have the extras your need to be successful in the new Post COVID 19 economy with online orders and gift cards.

They are also a sponsor of my upcoming Conquer Online Restaurant Summit. What? You haven’t heard of it? It’s May 17-19 and it features 20 world class speakers from around the globe delivering 24 session that will get you ready for the new economy.

You can grab your seat at www.conquerrestaurantsummit.com.

Now let’s jump into the conversation with Bo Bryant.

Wrapping up, if you’ve never experienced the power of being in a mastermind group, this is your opportunity! I just relaunched my elite group called Restaurant Masterminds. It’s for independent restaurant owners looking for a plan to reopen your restaurant with confidence. We are creating a 10 step roadmap to get your restaurant ready to open!

Go to www.restaurantmasterminds.com to join today.

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Episode 49 – Focus On the Now with Eva Ballarin

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Welcome to a very special edition of the restaurant coach podcast. This coronavirus pandemic has really crushed not only the world, but the restaurant industry. Thousands of restaurants have closed permanently already and only the very strong will survive. In order to survive you are going to need to dig down deep in channel some inner strength that you may have not thought you had before. But you do, how I know this? Because you’re listening to this podcast. That makes you different than the average restaurant owner or operator. You want to grow you. You want to learn. You want to be better. You want more from yourself and your restaurant. And I’m here to give you that. On today’s show, I am very honored to have a dear friend of mine Eva Ballarin on the show. Eva is an international speaker, analyst, and hospitality lecturer who focuses on strategy. She is based in Barcelona Spain and speaks around the world helping restaurants maximize their potential through strategic innovation. So let’s jump into the episode.

Contact Eva: www.evaballain.com

Resources:

FREE Webinar: The Coronavirus Action Plan for Restaurants

https://www.therestaurantcoach.com/offers/aom4LoRW

Coming Soon: CONQUER: The C-19 Restaurant Online Summit – 3-days, 17 speakers, 24 sessions…FREE access. Featuring: Eva Ballarin, Ramon Dios, Kelley Jones, Andrew Freeman, Brian Duncan, Doug Radkey, Darren Manzari, Bo Bryant, Juliette Gust, and many more!

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