Category Archives: Podcast

Episode 63 – Chasing Dreams with Phillip Ly of Swirlz Creamery



This is Donald Burns The Restaurant Coach. Before we jump into the episode I want to talk about an offer that is too good to refuse. You’ve heard on this show how finding a coach changed my life when I had my first restaurant and how a business coach in 2008 helped me rebrand my consulting company into what you know now as The Restaurant Coach. I can’t emphasize enough how powerful coaching is. The only real way to understand is to experience it for yourself. That’s why I am going to give you the opportunity to try out coaching for yourself for just a dollar. The Restaurant Coach™ University is my #1 group coaching program in the world with members from 17 countries enrolled. It’s the fast track to getting results. You get 2 hours of LIVE coaching with me personally each month, plus 24/7 access to my private training library where I keep the good stuff and access to my private community where you can ask questions and get answers 7 days a week. Head over to the link in the show notes to get started now for $1 for the first 30-days.

Join The Restaurant Coach™ University for Just $1

They say that experience is a great teacher. But, what if you don’t have a lot of experience? You push through with the two things you do have: passion and tenacity. My guest today has both. Phillip Lee is a young entrepreneur based in Los Angeles that took a 180 degree turn from the corporate career path he started on and decided to create an ice cream empire. His story is both an inspiration and a lesson in how coaching can help you compress decades of experience into days. Take notes and let’s get into the interview…

You can connect with Phillip at www.swirlzcreamery.com

 

 


Episode 62 – Profit First for Restaurants with Mike Michalowicz



Welcome to another episode of the restaurant coach podcast, it is the cure for the common restaurant. COVD-19 is truly shaken up the restaurant industry. While many restaurants have closed permanently, others have found new ways to generate sales and more importantly, profits. If you have ever struggled with profitability, then I welcome you to take our Restaurant KPI Challenge to see how much in profits you are leaving on the table. Just head over to www.restaurantkpimastery.com and click on the button that says “Take The KPI Challenge and See What’s Possible”…just answer a few questions and I am sure you are going to be shocked as to the number.

TAKE THE KPI CHALLENGE NOW!

So, speaking of profits. Today on the show I am joined by author, speaker, educator, entrepreneur and just a really cool guy. Mike Michalowicz is basically a business badass who after making and losing a lot of money building and selling businesses, found the formula for making profits in your business. How about this? You take the profits out first! The restaurant industry is plagued by old mindsets and outdated business theories that not only need to be challenged, they need to be changed. Mike has seven books out that will help you start moving the needle to more profits and having a better life. First we need to break down and eliminate some of the ways we think about profits. Let’s jump into the conversation with Mike in the studio.

Show Links:

https://profitfirstprofessionals.com/

https://mikemichalowicz.com


Episode 61- Start Your Own Restaurant Revolution with Rick Tramonto



Welcome to The Restaurant Coach™ Podcast. It is the cure for the common restaurant. So, what do you believe in? God, the universe, and higher power? It is in times like these that faith is needed and tested. My guest today is not only a James Beard award winning chef and restaurateur, he is also the author with 7 books to his name including: Scars of a Chef, Amuse Bouche, Tru – A Cookbook, and American Brasserie. Rick Tramonto started out like many in a traditional apprenticeship program and through his hard work and having incredible mentors, built a culinary reputation that is second to none. He believes that in order to get through this pandemic you need three things: Faith, Focus, and the ability to move Forward. This is an episode packed with a lot of gold nuggets, so let’s jump into the interview.

Show links: Restaurant Revolution (NOLA)

If you want to increase your profits then grab a copy of me new eBook: 9 Ways to Make More Money in 90-Days

Have you signed up for the 5-Day Grow Your Restaurant Challenge? It starts Sunday, September 20-24th and it’s FREE!

Grow Your Restaurant Challenge

 

 

 


Episode 60 – How to Convert Guests Into Raving Fans with Rev Ciancio



Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. Is it just me or are you seeing the restaurant world changing right before your eyes? It’s crazy out there right now. So what can you do to help stabilize some of the insanity going on around you? It’s hard to control sales, but one thing you can control is your profitability! Since COVID hit, I have had all of my private coaching clients and members of my mastermind group shift their focus on increasing profits. How do you ask? It’s not as hard as you think. I actually outline the steps you need to take in an eBook called: 9 Ways to Make More Money in 90-Days! It’s a bold statement that I have proven works in any size restaurant. In fact, I beta tested this system out with over 100 independent restaurants in 7 different countries and everyone who followed the system saw an increase in their profits. Head over to www.restaurantKPimastery.com to grab the eBook and get started.

Turning one time guests into repeat guests is always the goal for any restaurant. The real secret is to make that returning guest a raving fan. When you have raving fans, they don’t just come down when you have a coupon or discount. They drive past all the others to visit you. Loyal guests are your salvation when times get tight. People still eat out even when times are tough like they are now. It might be dine in, takeout, or delivery. When someone spends money with them you must be capturing their data so you can start a relationship with them. That is the first step to creating raving fans.

My guest today is a master at helping restaurants convert regular guest into raving fans. Rev Cancio is a real ordained minister that found his true calling helping restaurants. Let’s jump into the interview…


Episode 59 – The Future of Restaurants with Kyle Inserra



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. If you have listen to this show before you know I have a list of the seven deadly sins that you want to avoid.  The number one sin in any restaurant is mediocrity. The second sin is not knowing your numbers. I can give you the other five as well.

When it comes to helping you with sin number two: not knowing your numbers, I have a solution. Check out my new program called Restaurant KPI Mastery. I partnered up with the number one KPI and efficiency consultant in the world, Darren Manzari to create a new program that has been beta tested with 100 independent restaurants in 7 countries has shown an average increase of 8-12% for clients. One client actually has been consistently hit 18% for the last three months and this is with COVID happening! Head over to www.RestaurantKPIMastery.com to get a demo and see if it can help you and your restaurant.

Today on the show I am joined by restaurateur and real estate expert Kyle Inserra. Kyle is my go to person when I have clients that need guidance on how to create a partnership with their landlord. Now it the perfect time to either renegotiate with your current landlord or maybe even find a better location for your restaurant. Before we jump into the interview, A quick shout out to our sponsors for this show. If you are looking for a badass POS System to compliment your badass restaurant, then go and check out Upserve at www.upserve.com. Okay, let’s get to it…

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

 


Episode 58 – Create a Michelin Star Culture with Terrance Brennan



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Are you setting the expectations for your team? Are you really holding them accountable? You might be a little disappointed with yourself when you get honest about what is really going on inside your restaurant’s culture. Your restaurant’s culture is the life force of your brand. It creates energy that transcends and influences your staff. It trickles down, encompassing and shaping the guest experience.

Now on today’s show I am honored to have on this episode a good friend and Michelin Star award winning chef, Terrance Brennan. For as many awards as this man has won, I am in awe of how humble he is. This is a true leader in the restaurant world. Let’s jump into the interview

Show Links: www.terrancebrennan.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

 


Episode 57 – Stand Out with Your Marketing with Matt Plapp



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Are you creating opportunity with your marketing? Are you using third party delivery as a way to extend your brand? Are you standing out or just making noise on social media.

My guest today started in the radio sales business and now has one of the leading restaurant marketing agencies in the world. Let’s jump into my conversation with author and marketer, Matt Plapp.

Show Links: www.mattplapp.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750


Episode 56 – How To Increase Profits with Darren Manzari



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Let’s talk about where your restaurant is and where it should be with profits. We all know what we should be doing. That’s the problem most independent restaurants face, you should all over yourself! If you ever want to break free from average profits and stop your restaurant from running you, then you must turn those shoulds into musts. Today on the show I have the honor of having the number one Key Performance Indicator consultant in the world, Darren Manzari on the show to share ways he has taken his new restaurant from losing money in it’s first month to now averaging 17% profits. If you ever felt like your restaurant could be doing better, then settle in and listen to this conversation.

Show Links: www.RestaurantKPIMastery.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750


Episode 55 – 9 Ways to Make More Money



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. This is a special edition of the show. For this episode it’s just going to be a conversation between you and me. I know that many restaurants are really struggling with profits. I want to share with you 9 Ways to Make More Money in 90-Days on this episode.

So let me start off with a question…Have you ever wanted more money in the bank? I think most people would say yes. And I’m here today to tell you getting more money comes down to a few key things…and yes, they are all legal.

Show Links: www.RestaurantKPIMastery.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750

 


Episode 54 – Badass Marketing with Bruce Irving



Welcome to The Restaurant Coach ™ Podcast, it is the cure for the common restaurant. Now before we jump in today’s episode allow me to go on a little rant about what is the number one thing holding you back from getting the restaurant you want. You are lying to yourself. Denial is a powerful emotional drug that tempts us to stay where we are. It comes from that place inside of all of us that doesn’t want to know the truth. It’s the byproduct of the infamous comfort zone we all have. You know that place where we retreat to escape the world and feel really comfortable.

We avoid the truth because sometimes it can be both painful and fearful, that’s a double whammy! Your options, make the changes you know deep down inside that you must or stay safe in your comfort zone. You probably know what most people choose. They justify that decision to stay in their comfort zone by using what is known as verbal softeners. These are little white lies that are designed to make you feel good for now. Maybe you’ve heard or said some of these yourself:

Things are not that bad

It could be worse

Eventually they’ll change

It’s just a rut.

I love that last one. When people tell me they’re just in a rut I reply, the only difference between a rut and a grave is the depth.

Here’s a thing, all those statements are fear dressed up as optimistic banter. You can convince yourself pretty much of anything, including how bad you’re supposedly not doing.

Here is my restaurant coach prescription: stop lying to yourself. If things are not 100% the way you want them, stop coming up with excuses and lies. You’ll never get what you want from your restaurant or from yourself for that matter, until you admit that things sometimes just suck.

If you want to stop working so hard and make more profits, then head over and check out restaurant KPI mastery. I partnered up with the number one KPI & efficiency consultant in the world, Darren Manzari to create a new program that has been beta tested with over 100 independent restaurants in seven countries. Honestly I was blown away with the results. Members of the group have been averaging an increase of 8 to 12% in their profits. One client actually has been consistently hitting 18% profit for the last three months and that is with COVID happening! Head over to www.restaurantKPImastery.com to get a demo and to see if it could help you in your restaurant.

Now let’s jump into the episode with marketing master, Bruce Irving from Smart Pizza Marketing. www.smartpizzamarketing.com

I want to hear from you! The easiest way to reach me is to text! +1 (505) 393-4750