Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant.
In our latest episode, we’re smashing some of the biggest marketing myths that have been holding back restaurants and bars. I’m Donald Burns, The Restaurant Coach, and it’s time to expose these myths for what they are – total BS.
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Myth #1: Big Money Equals Effective Marketing
- Busted: You don’t need to break the bank to make an impact. Forget generic social media posts; it’s about being creative, courageous, and a little weird. Think about it: a wing warrior challenge or a seductive wing-eating video will grab attention way more than a standard wings and beer photo.
Myth #2: Marketing Creates Your Brand
- Busted: No amount of marketing can fix a bad brand. Your brand is your core values, your purpose, and the emotions you evoke. Marketing is just the messenger. Remember: People buy why you do it, not what you do.
Myth #3: Instant Marketing Results
- Busted: Marketing is a marathon, not a sprint. Think of it as planting seeds for a future harvest. Post daily, engage with your audience, and give it time to mature. Expecting instant results is like expecting a tidal wave from a pebble.
Myth #4: Facebook Is All You Need
- Busted: Relying solely on Facebook for marketing? Time to diversify. Explore Instagram, IGTV, and don’t underestimate the power of a good old email blast. And remember, video content is king.
Breaking Free from the BS
- Becoming better at marketing means ditching outdated tactics and embracing the truth. You’ve got the myths busted now; it’s time to take action with these newfound insights.
Are you ready to break free from the same old ineffective marketing strategies and start seeing real results? Join us in this episode for a no-nonsense approach to revamping your restaurant or bar’s marketing strategy.
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Show Links:
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