Welcome to The Restaurant Coach Podcast. It is the cure for the common restaurant. This is lucky episode number 14 and I am honored to have as my guest, a friend, and marketing expert Nick Fosberg on the show.
Who is Nick Fosberg? Let me allow him to tell his story….
“To make a long story short, I’ve been in the bar business s since the day I was born, at the age of 26 I bought my first bar from my father. I thought I knew it all but I was wrong. After 6 months of owning the bar I had 3 new bars open in my area, the economy was forcing my loyal regulars to hold on even tighter with their money, and the truth is, I was clueless about how to attract new paying customers.
On the verge of going bankrupt, I looked into every industry website, magazine, and book on how to increase my sales and profits and how to get new customers in my doors then turn them into repeat loyal customers. The results…. I found no answers that gave me a direct answer.
So I started buying small business marketing books, courses, and going to seminars. I became a marketing junkie, but the problem I then had was “Information Overload.” I didn’t know exactly where to start. I became even more desperate and reached out to a small business marketing coach and said “Here’s where I am in my business, here’s where I want to be, I don’t give a shit what it takes to get me there, just show me and tell me what I need to do and I’ll do it!!”
Within 8 months of working with my marketing coach, I doubled my sales, and I had a consistent flow of new customers coming in my doors. What he taught me was a completely different and unique way to market my business. A way that made me stand out from my competition, that attracted new customers easier than anything I had tried before and turned a good percentage of them into loyal regulars. He showed me how to nearly eliminate any risk on my marketing dollars…..And when you can nearly eliminate any risk on your marketing dollars, you can dominate the competition.
After being interviewed by Nightclub & Bar, Bar Business Magazine, and On Premise Magazine for one of my most successful & profitable promotions that my marketing coach and I had created, I started to get e-mails and phone calls from bar owners around the country, asking me for advice. I’m not going to lie, I was a little flattered, but it felt good being able to help owners, provide them with advice, and have them thank me for making their lives more profitable.
This is when I decided to start Bar Owner Marketing Systems / Bar Restaurant Success and provide our industry with the most important and valuable answers everyone is looking for… How to get more new paying customers in our doors, with very little risk on our marketing dollars, and how to create highly profitable promotions that provide us with big pay days.
I’ve now become the industries leading marketing and promotional authority & I’ve helped hundreds of bar owners all over the US and Canada take their business to the next level by applying my LRVO Marketing & Promotional Formula into their business.